Download Likeable Social Media EPUB by Dave Kerpen published on 6 May 2011.
Inside this book
You are angry. You just got a letter in the mail from your car insurance company explaining that it will cover only half the cost of the recent work you did on your car following an accident. You’re out $700, which stinks, but more importantly, you’re wondering why you pay these high monthly premiums if not to cover situations just like this. So you call the company, and you’re placed on hold for 30 minutes. Finally, you get a representative who says, “I’m sorry, there’s nothing I can do. Th is is the policy.” As you sit there, frustrated and dejected, the telephone representative feeds you the next line in the script: “Is there anything else I can help you with today?”
“Of course not,” you think. “How about paying for my car repairs? Maybe you should spend a little less money on your stupid TV ads I see all day and a little more time on your customer service.” It’s so frustrating not feeling listened to. Then you post on Facebook or Twitter: “My car insurance company _____ sucks. Same old story.” A few minutes later, you get a notification that someone responded to your post. Surprisingly, you click to find a written response from your car insurance company: “We hear you. Please send us a quick e-mail about the particular issue, and we’ll get to the bottom of it as quickly as we can.” Somehow, you already feel a little bit better about the situation.
Download Likeable Social Media EPUB
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