Download Made To Stick By Chip Heath & Dan Heath. In created to stay, Chip and Dan Heath reveal the anatomy of ideas that stick and make a case for ways that to create ideas stickier, like applying the human scale principle, victimization the Velcro Theory of Memory, and making curiosity gaps.
Reviews:
Rating 4/5
When selling something, keep these six ideas in mind if you wish your message to shtick: straightforward, Unexpected, Concrete, Credible, Emotional, Stories; affirmative, my friends, that spells SUCCESS. If it looks like an excessive amount of work, these 2 ideas additionally work: Free, Sex (no, that’s not within the book…but it works I tell you!).
Ratings 3/5
Perhaps it had been as a result of this book came extremely counseled from a reliable supply, however, I used to be greatly discomfited. This book was a redundant snooze. the final word takes a look at, I suppose, is whether or not the ideas from this book do, in fact, stick. It suffices to mention that “enjoyability” isn’t on the list of what makes a plan stick.
Rating 5/5
Great book on a way to build the core message you wish to deliver remembered. a way to formulate it in order that it ‘sticks’ within the minds of the listeners.
The core plan is that: so as for a message to be ‘sticky’ it’s to mix these half-dozen characteristics: 1) easy 2) sudden 3)Credible 4) Concrete 5)emotional 6)Story
Rating 4/5
The book “Made to Stick: Why Some concepts Survive et al. Die” by Chip Heath and Dan Heath Chow, is concerning a way to create your concepts memorably; be it promoting a product/project, being knowledgeable, forwarding a company’s strategy or lessons to students. Everything revolves around the SUCCESS methodology.
Rating 5/5
I appreciated that Chip & Dan Heath enclosed legion real-world examples within the chapters – ideas, slogans, quotes, advertisements, proverbs, etc. – and analyzed their success or failure. This brought the ideas all the way down to earth, created it simple to ascertain what the authors mean.