Download The Art of Choosing PDF

The Art of Choosing PDF by Sheena Iyengar

Download The Art of Choosing PDF by Sheena Iyengar published on 1st March 2010. Read the soft copy of this book anytime, anywhere and download it for free!


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    About the Author:

    Sheena Iyengar’s earth-shattering examination on call has been supported by the National Science Foundation, the National Institute of mental state, and also the National Security Education Program. She holds degrees from UPenn, The Wharton faculty of Business, and Stanford University. She may be an academic at Columbia University and a beneficiary of the Presidential Early Career Award. Her work is systematically referred to in periodicals as completely different as Fortune and Time magazines, the NYT and also the WSJ, in books, as an example, Blink and also the contradiction of selection.

    Inside this book:

    What would you do? If you were stranded at sea in a small inflatable raft, or stuck in the mountains with a broken leg, or just generally up the proverbial creek without a paddle, what do you suppose you would do? How long, say, would you swim before letting yourself drown? How long could you hold out hope? We ask these questions—over dinner, at parties, on lazy Sunday afternoons—not because we’re looking for survival tips but because we’re fascinated by our limits and our ability to cope with the kinds of extreme conditions for which there is little preparation or precedent.
    Who among us, we want to know, would live to tell the tale? Take Steven Callahan, for example. On February 5, 1982, some 800 miles west of the Canary Islands, his boat, the Napoleon Solo, capsized in a storm. Callahan, then 30, found himself alone and adrift in a leaky inflatable raft with few resources. He collected rainwater for drinking and fashioned a makeshift spear for fishing. He ate barnacles and sometimes the birds attracted to the remains of those barnacles. To maintain his sanity, he took notes on his experience and did yoga whenever his weak body allowed it. Other than that, he waited and drifted west. Seventy-six days later, on April 21, a boat discovered Callahan off the coast of Guadeloupe.
    Even today, he is one of the only people to have lasted more than a month at sea on his own. Callahan—an experienced mariner—possessed seafaring skills that were undoubtedly critical to his survival, but were these alone enough to save him? In his book Adrift: Seventy-six Days Lost at Sea, he describes his state of mind not long after the disaster: About me lie the remnants of Solo. My equipment is properly secured, vital systems are functioning, and daily priorities are set, priorities not to be argued with. I somehow rise above mutinous apprehension, fear, and pain.
    I am the ain of my tiny ship in treacherous waters. However I escaped the confused turmoil following Solo’s loss, and I have finally gotten food and water. I have overcome almost certain death. I now have a choice: to pilot myself to a new life or to give up and watch myself die. However, I choose to kick as long as I can. Callahan framed his situation, dire though it was, in terms of choice.
    A vast ocean stretched before him on all sides. He saw nothing but its endless blue surface, below which lurked many dangers. However, in the lapping of the waves and the whistle of the wind, he did not hear a verdict of death. Instead, he heard the question: “Do you want to live?” The ability to hear that question and to answer it in the affirmative—to reclaim for himself the choice that the circumstances seemed to have taken away— maybe what enabled him to survive.
    Next time someone asks you, “What would you do?,” you might take a page from Callahan’s book and reply, “I would choose.” Joe Simpson, another famous survivor, almost died during his descent from a mountain in the icy heights of the Peruvian Andes. After breaking his leg in a fall, he could barely walk, so his climbing partner, Simon Yates, attempted to lower him to safety using ropes.
    When Yates, who couldn’t see or hear Simpson, unwittingly lowered him over the edge of a cliff, Simpson could no longer steady himself against the face of the mountain or climb back up. Yates now had to support all of Simpson’s weight; sooner or later, he would no longer be able to do so, and both of them would plummet to their deaths. Finally, seeing no alternative, Yates cut the rope, believing he was sentencing his friend to death.

    Download The Art of Choosing PDF


    • Book Name: The Art of Choosing
    • Author: Sheena Iyengar
    • Language: English
    • Status: Available
    • Number of Pages: 310 Pages
    • Download Format: PDF

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