Download Web Analytics 2.0 PDF: The Art of Online Accountability & Science of Customer Centricity by Avinash Kaushik published on 1st October 2009. Read the soft copy of this book anytime, anywhere and download it for free!
Inside this book:
I have a simple if lofty, the goal with this book: to change how the world makes decisions when it comes to online.
For far too long our online efforts have accurately been classified as faith-based initiatives. And why not? That’s exactly how we made decisions for our offline efforts, and when we moved online, we duplicated those practices. But online, in the glorious beautiful world of the Web, we do not have to rely on faith.
We live in the most data-rich environment on the planet—an environment where numbers, data, math, and analysis should be the foundation of our decisions. We can use data to determine how to market effectively, how to truly connect with our audiences, how to improve the customer experience on our sites, how to invest our meager resources, and how to improve our return on investment, be it getting donations, increasing revenue, or winning elections!
You have a God-given right to be data-driven, and this book will show you how to exercise that right.
Web Analytics 2.0 is a framework that redefines what data means online. Web Analytics 2.0 is not simply about the clicks that you collect from your website using analytics tools like Google Analytics, Omniture, or XiTi. However, Web Analytics 2.0 is about pouring your heart into understanding the impact and economic value of your website by doing rigorous outcomes analysis. It is about expressing your love for the principles of customer-centricity by embracing voice-of-customer initiatives and, my absolute favorite, learning to fail faster by leveraging the power of experimentation. It is also—and this is so cool—about breaking free from your data silos by using competitive intelligence data to truly understand the strengths and weaknesses of your competitors.
This book answers four existential questions: what, how much, why, and what else.
Download Web Analytics 2.0 PDF by Avinash Kaushik
- Book Name: Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity
- Author: Avinash Kaushik
- Language: English
- Status: Available
- Number of Pages: 507 Pages
- Download Format: PDF
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